Pre-Ramble: According to Wired Magazine’s Scott Brown, the dynamic of Internet communications is turning us into a virtual community of stand-up comedians. His premise is that when we communicate online, we’re all vying for the attention, approval and esteem of the vast “out-there,” and we use the elusive mechanism of humor to engage our audience. He describes the ”unleashed energies of millions of amateur comedians” in this way:

Thanks to the digital hive mind, comedy is colloquy, everything is material and life has become one big writer’s room … a massive clusterchuckle of witty oneupsmanship.

Beyond mere humor, Brown cites “insight” as the basic currency of the information economy. Here, unexpected and/or ironic combinations of current events, issues, ideas and images draw upon the elements of “memory, annotation, contrast and collage” to create a unique type of “resonant” communication. The goal is to wield a blend of one’s personal area(s) of expertise, creativity, and wordsmithing prowess to spark a new awareness, or even better, elicit a response from an audience.

You can’t execute a high-quality social media communication without being either outright funny, clever, snarky, cutesy, or over-the-top enthusiastic (extreme use of capital letters and exclamatory punctuation). Deep knowledge around a variety of obscure, random or very cool, people, events and factoids is imperative.

The new comedy-based standard also brings out our competitive edge. There is definitely a smack-down quality to the parry and thrust of internet banter … a combination wit-fest and blogslam. Listen for the virtual fist-pumps as millions of master-hipster-quippers hit the “send” button. 

Brown suggests that “funny” is becoming a language unto itself, the “lingua franca of the wired world.”  Huh?  See, right there, I just got nicked by an obscure, foreign-language-based quip — “lingua franca” sounds really cool, but I have no idea what means, so, I’ll have to take a quick click over to wikipedia to look the damn thing up… (Brown-1, Emmons-0)

The Take-Away: Wow, this is unfortunate — I have nothing clever, insightful or informative to offer here.

Post-Note:  In a nod to stupid pet tricks, a byproduct of the imperative to be entertaining is that stupidness has been elevated to an art form. Case in point, the Lolcat series. (“Lol” as in text-message speak for “laugh-out-loud,” and “cat” as in … well, cat …, the lethargic house-pet.) People upload pictures of cats doing things that cats do (like lying around, or walking on the backs of couches) accompanied with a headline or some kind of dialogue that enhances what the cat is doing or thinking. People take turns trying to come up with a clever headline or dialogue, and still others vote on which headline or dialogue is the best. While I have spent a good fifteen minutes on the site, as a devout cat-hater, I refuse to concede that this phenomenon is in any way funny.

If you want funny, go to YouTube and listen to the Dane Cook rif on Bees and Sharks:  http://www.youtube.com/watch?v=-AtP0ctTQY4… (Warning: look out for some foul language.)

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