Mar 29 2010
@ as art
Pre-Ramble: I could be weighing in on the latest healthcare debate or lacing up my toe-shoes for the Big Dance, but a small article in the corner of Sunday’s NY Times caught my fancy and I must relay it to you.
In an unprecedented move, the Museum of Modern Art has added a popular font symbol — the @ – to its esteemed collection of architecture and design.
Wow! I’ve always been fascinated by the ampersand (&), but have admittedly taken the @ pretty much for granted – until now. Like the tomato soup can and floating basketball before it, this once lowly, overlooked item has become not only “a supernova of the digital age,” but now, also the darling of the art world.
Apparently, the @ first appeared on the keyboard of the American Underwood typewriter, invented in 1885. It was used mainly in accounting documents as a shorthand for the phrase “at the rate of.” It remained “an obscure keyboard character” until 1971 when an obscure American programmer, Raymond Tomlinson, used it in the address of the first email message.
Don’t fool yourself – it isn’t easy to slide just anything into the collection of one of the most renowned museums in the world. According to the MoMA’s senior architecture and design curator, new pieces can only be added after meeting the approval of a committee of 25 specialists who evaluate pieces around strict criteria …
“Does it possess excellent form and function? Does it embody the values of clarity, honesty and simplicity that MoMA considers essential to good design? Has it made an impact on our lives? Is it innovative? If this object had never been designed or manufactured, would the world miss out?”
The museum specialists resoundingly approved acquisition of the @, citing the timely and dynamic nature of the design as well as its extraordinary elegance and economy. Further, the @ was recognized by the committee as an “act of contemporary design” like software, social design and performance art.
The Take-Away: Clearly, we have underestimated the capacity of the @ to delight and innovate. Surely @ is headed down the same path blazed by the great purple one — The Artist Formerly Known As Prince became the artist as symbol, … and now, the @ is pioneering the symbol as art… Fabulous!
Pre-Ramble: In another place in time that missive might have been directed at a carefree young child while strolling through a sunny pond-side park somewhere. But actually, it was me chastising myself for kicking what I realized too late was not a small round rock in the center of our driveway.
Pre-Ramble: So, time sure flies when you’re sunning and funning (it would appear that we have lost an entire hour, in fact).
Pre-Ramble: Greetings from the beach, Amigos! (Please forgive my poor Spanish here … four years of Latin isn’t really helping me in this momento … )
Pre-Ramble: So, I was front and center for the Oscars last night … wouldn’t miss a chance to weigh in on the stunning red carpet fashion fanfare.
Pre-Ramble: As if I didn’t love coffee and parties enough already, it appears that there is a political movement afoot that is named after both — The Coffee Party.