Sep 05 2011
Beyond patch work
Pre-Ramble: This year, Labor Day coincides with a persistently high unemployment rate … over 9% last time I checked … and an astounding 0% up-tick ( … no-tick?) in jobs created in the month of August. This unfortunate and frustrating state of affairs will be the topic of President Obama’s upcoming talk on job creation and the languishing economy.
Cut to a recent article in the Atlantic written by Sara Horowitz (and tweeted by business and technology writer, Daniel Pink) — The Freelance Surge Is the Industrial Revolution of Our Time. As a freelance writer, this title got my attention immediately.
Horowitz describes the “boom in independent work that is changing the way we think about jobs and careers.” She talks about the Rise of the Creative Class and the Freelance Nation (the first is the title of a book by Richard Florida (2002) and the other should be the title of a book … well, it’s close to Free Agent Nation by the abovementioned Daniel Pink (2002) … ) and the fact that job titles and careers no longer fit into neat little categories – Doctor, Lawyer, Indian Chief.
Crazy quilt – Instead we are seeing a major transition in the workforce where individual workers wear many hats, piecing together many different types of work and juggling vastly different areas of expertise. Presumably, they do this to make a living wage, maximize their given talents, and exercise a more flexible, balanced kind of work-style/life-style. Horowitz calls this transition “profound” and discusses the practical implications of a growing freelance workforce …
“This transition is nothing less than a revolution. We haven’t seen a shift in the workforce this significant in almost 100 years, when we transitioned from an agricultural to an industrial economy. Now, employees are leaving the traditional workplace and opting to piece together a professional life on their own. As of 2005, one-third of our workforce participated in this “freelance economy.” Data show that number has increased over the past six years … Entrepreneurial activity in 2009 was at its highest level in 14 years, online freelance job postings skyrocketed in 2010, and companies are increasingly out-sourcing work.”
Nice to know I’m not alone, but that’s about as far as the comfort zone goes. While Horowitz works her way around the practical matters of policy and job security for independent workers, I find that my day-to-day experience as a freelance worker involves concerns at a more personal level. As an individual with what I would characterize as a between-the-cracks, non-traditional skill set, I am constantly challenged with the identity issues associated with this “brave new world” of freelance.
I’m a creative thinker/co-creator with a left brain component that likes to corral complex concepts, relationships, processes and/or dynamics and boil them down into a tight, accessible one-page visual overview. I am the conceptual/project development equivalent of Google maps … the GPS … the little rippling wave of blue light that radiates out from the current location as seen in the context of the ultimate destination point …
My dream job is to trot my “curious outsider” perspective into corporate cubicles and corner offices and chat about what folks are working on. I want to know what they are thinking about, the successes they’ve had, and the unique problems that they are grappling with. Then I want to figure out new ways to address/clarify/articulate/develop those things with them.
So, what is this job called? Where on the online job application do these descriptors go? How will President Obama’s proposal for job creation accommodate me and the rest of the freelance workforce?
The Take-Away: Freelance workers don’t just represent temporary patches on the fabric of the American workforce — If we play our cards right (and the stakes are pretty high here), the estimated 30% of the U. S. workforce are the very fibers of innovation and enterprise that must characterize a strong, competitive American workforce. I hope that President Obama’s jobs plan includes a way to cobble all of the untapped expertise represented in misaligned, under-employed or unemployed workers into a nice tight weave that can drive and thrive in the marketplace of the future. ( … which from where I’m sitting, is the marketplace of the NOW.)
















