Jan 25 2012
Bright idea
Pre-Ramble: Last Sunday’s New York Times Magazine ran a story about highlighters and how they have evolved into the school/office staple that we know and love today.
(You know I totally highlighted that article in preparation for this post … )
“Before the highlighter, attentive readers relied on a combination of underlining and marginal notes.”
Actually, when I review a document for pertinent points, I employ the triple-threat of information organization – highlighting, underlining AND written notes in the margin. Well, and, as every Word processor knows, along with an underline and “comments” function, there is an electronic equivalent of the highlighter - available in a rainbow of different colors.
Like so many innovations, the snappy neon highlighter is the result of a series of contributing discoveries. It all started with the invention of a felt-tipped pen that delivered water-based ink in a smooth uniform line. The next iterations were: translucent ink; ink that wouldn’t bleed through paper; and finally, a formula for the eerie fluorescent colors that dominate the current text-marking industry.
“Just as important as the ink’s smooth, even application was its color: see-through yellow and pink, which both drew the eye and neatly delineated a piece of text without obscuring it.”
High points – As a concept articulation specialist and writer, my work is all about taking information from a wide variety of sources and synthesizing it, boiling it down into its most meaningful sound bites. The function of the highlighter is critical to this endeavor … it transforms the flat terrain of a body of text into a topographical view … bringing out important ranges of information … the high points.
The Take-Away: Two things: 1) Innovations, particularly those that are so subtle and useful as to be ubiquitous, are fascinating; 2) All input is not created equal. Moving through the barrage of our complicated, uber-information-overload world, you need a way to separate the important/meaningful stuff from the mediocre and useless drivel. To highlight the concept of the highlighter is to recognize that its value is greater than physical neon trails of ink. A mental highlighter in your day-pack can help you keep top-of-mind the awareness that you can tag the interesting, important, inspiring stuff that comes your way and let the rest of the noise and clutter recede into the background.
Post-Note: Along a visually similar line, I wish that the Minnesota skies had not been so cloudy these past few nights so we could get a better look at the spectacular auroral lights (sample shown below) that have been stirred up by a recent series of solar flares.
“NASA says the outburst sparked an M3.2-class solar flare, as well as a stream of electrically charged particles that is due to interact with Earth’s magnetic field on Saturday. M-class flares are capable of causing brief radio blackouts near the poles as well as minor radiation storms, but it’s unlikely that this one will disrupt communication or power transmission networks. As the sun approaches the peak of its 11-year activity cycle in 2013 or so, we can expect to see more powerful solar outbursts … “Viewers can be on the lookout for increased aurora.”
Does that look like a giant green highlighter flourish, or what?!















Pre-Ramble: I have always admired, … no, more than that, … I have always revered people who could get by with very little sleep … folks who could presumably get more awesome things done in a day because they weren’t drooling on a pillow for seven or eight hours a night.