Pre-Ramble: If there are two things that deserve our attention as we head into 2010, it’s neuroscience and cake mix. I’m talking about recent scientific breakthroughs as they relate to middle-aged mind power and the astounding news that General Mills’ Betty Crocker has 50,000 fans on Facebook.
Brain science first — According to NY Times health editor Barbara Strauch, many long held views around the decline of the aging human brain have been reconsidered. The propensity to forget names and be easily distracted from tasks has now been reframed to suggest that … (what was I talking about? … )
“… What is stuffed into your head may not have vanished, but has simply been squirreled away in the folds of your neurons.”
I’ll own that I have gotten more squirrely with age, but I’m pretty sure my neurons are more rumpled than folded. New research claims that brains, with just a little strategic maintenance, continue to develop through and well beyond middle age. The trick is to “keep brain connections in good shape and to grow more of them.” Probably easier said than done. Apparently, every moment that passes unawares is an opportunity lost toward building and maintaining precious neural pathways. It’s a wonder more of us aren’t wandering the halls of the care center with drool on our cardigans.
It seems that, as adults, we have developed a series of well-worn pathways among the connectors/synapses in our brains. Dr. Kathleen Taylor, professor at St. Mary’s College of California suggests that these synapses should be “jiggled a bit” by confronting people, situations and ideas that are contrary to one’s usual fare. We need to ”crack the cognitive egg and scramble it up” in order to create what Jack Mezirow, professor emeritus at Columbia Teachers College, calls a “disorienting dilemma” … a situation or phenomenon that causes one to “critically reflect on the assumptions they’ve acquired.”
Snappy synapses – Well, if that’s the way this works, I must have the healthiest neural pathways in the Universe. Since the dawn of the digital age, I have been subjected to a daily assortment of “disorienting dilemmas” … word processing, email, instant messaging, texting, skyping, podcasts, paypal, google groups … and the barrage of confounding technological developments doesn’t show any signs of letting up. Social media of every ilk is clamoring for attention … Facebook, LinkedIn, … apps for this and apps for that … and the scariest thing with the cutest name – Twitter. Everybody is going on about how Twitter is revolutionizing the world, and if a guy wants to even try to keep up with society they should start sending uber-witty Tweets to a whole bunch of people ASAP.
If she can do it … Cut to Golden Valley, Minnesota where traditional marketing methods at the Betty Crocker test kitchens have given way to aggressive forays into the land of social media. Forget bake-offs and box tops … old-school Betty Crocker has a thriving Facebook page and an iPhone app that lets users check recipes and kibitz with top chef experts.
… Betty Crocker!?! No stagnant synapses there! The perky gal in the apron has been operating on the cutting edge of technology since 1926 when her radio debut signaled the nation’s first cooking show. (The broadcast featured thirteen different actresses working from radio stations across the country and ran for twenty-four years.)
The Take-Away: Heck! If she can do it, … I can do it! Betty is keeping her synapses sharp by staying on top of new media trends. We can all take a page out of her book on that!
Post-Note: Ok, so even though I am clinging to the outer edges of the technological footprint that God intended for me, maybe it wouldn’t kill me to tweak my tech-neurons a little bit more. Setting up a Twitter account is probably pretty straightforward. I’m even thinking that crafting messages made up of no more than 140 characters could be considered fun … … I guess the real dilemma is convincing myself that:
a) I have the time and inclination to stop what I’m doing several times a day to send out a pithy communique; and
b) I have the kind of noteworthy swagger that merits mass communication. (Who besides Ashton Kutcher does really?)
Am I ready to be tethered to a constant technology-based duty that is fraught with outside expectations? (I will be the first to admit that I hid, sabotaged or otherwise destroyed my kids’ Tamagotchi nano-pets back in the mid-90′s.) … Hmmmm …… maybe I’ll just have another piece of super-moist chocolate cake and ponder that.
