Dec 18 2010
The creativity gap
Pre-Ramble: As a grantwriter specializing in education-related issues, the primary goal of nearly every project I work on is to “increase academic achievement in underperforming student groups,” also known as, “closing the achievement gap.”
Do the math. A concerted effort to foster high academic achievement for students as they prepare to join the “college and career ready, 21st-Century, multicultural workforce” totally makes sense … I mean, … we need kids to have a firm grasp on the 3 R’s — reading, writing, and ‘rithmatic (… and if there is a catchy word for “technology” that starts with an “r” I would throw that in here too … ) if they’re going to land decent jobs, support themselves and their families, and become active productive members of our local and national (and international) communities.
2+2=4 … So, this “high academic achievement” that everybody is talking about really means that kids are getting passing scores on standardized tests in reading and math. You remember those tests – two fun-filled days of sitting at your desk with a couple of sharpened #2 pencils filling in bubbles on the sacred Answer Sheets. Well, so, ok … I’m not here to quibble about standardized testing (I’m happy to do that another time, though … ) … Let’s say every kid in America, black/white, rich/poor, is suddenly able to ace these tests. … A+++, … WOW! … Done. … Achievement gap closed. … No child is left behind!
Now what?
Here’s where we open up the conversation about creativity and innovation. You can’t swing a copy of Harvard Business Review over your head without hitting a bunch of claims around “innovative” this and “breakthrough thinking” that. Business leaders, policy makers and educators are rapidly becoming aware that the ability to innovate is where the true competitive advantage lies. A kid can read Catcher in the Rye and solve for “Q” until they are blue in the face, but until these activities are part of a larger solution set, they pretty much exist in isolation.
Alarming then, is the statistic cited in a recent WSJ article, “Americans scores on a commonly used creativity test fell steadily from 1990 to 2008, especially in the kindergarten through sixth-grade age group.”
The finding is based on a study of 300,000 children scores from 1966 to 2008 on the Torrance Tests of Creative Thinking, a standardized test that’s considered a benchmark for creative thinking … The Torrance tests have been used in the U.S. and abroad for decades … and are considered a reliable indicator of divergent thinking — the ability to generate many different, new and appropriate ideas … (WSJ, 12-15-10, p. D2)
Yikes. Our kids are getting a failing grade in creativity?!? Shoot. Is there some extra credit we can do? A professor of creative studies and gifted education at the University of Georgia believes that students have “as much creative potential as ever,” but that our education system is doing a D+ job of recognizing and supporting it. Experts have also begun to advance the idea that creativity in and of itself is only part of the equation and that equal importance needs to be given to learning how to select the best ideas as they apply to specific problems. Learning to work collaboratively with others to arrive at creative solutions is also an important skill set.
Purple hair. So, what are the qualities we’re looking for in a creative kid? Does “creative” mean “artsy”? … Or, silly? … Or, odd? Is it that wild kid who is bouncing off the walls and throwing things? … Is it the kid who is randomly tinkering with three paper clips he found on the floor under his desk? … Is it the kid who is staring out the window, oblivious to the directed learning going on in the classroom? … The kid with purple hair?
All of the above. I would like to believe that all of these kids have the right stuff to be creative in their own sphere of capability. And, I don’t think there is any test that can separate out the “creative kids” from the, what? … “NOT creative” kids? Show me a kid who is engaged in an activity that they feel passionate about, … reptiles, outer space, video games (game theory?), cooking, cartoons, photography, spreadsheets (I’ve seen some pretty creative things happening on spreadsheets … ) … whatever; and I’ll show you a creative kid. The trick is getting a kid to the place where they can discover and engage with the things that spark their interest.
The Take-Away: Any grantwriter worth her salt knows that successful project outcomes are the flip side of well articulated project goals. If you aren’t addressing it at the beginning, you’re sure not going to see any of it in the end.
If we, as individuals and as a nation in the context of a competitive global society, need workers/citizens who are able to wield their energy and grasp of basic knowledge to generate new ideas and drive new ways to address the challenges we face, then we need to actively cultivate that. Bottom line — we need to put policy and funding into the outcomes we want to see.
Let’s find some RFP’s that are looking for innovative ways to foster high creative achievement for students as they prepare to join the college and career ready, 21st-Century, multicultural workforce — I’ll write ‘em up.





Pre-Ramble: Just the sound of the word “innovation” gives me a rush of energy that rises up out of a cross section of art, science and the romantic notions of resourcefulness and hard work. Over the past decade, this glorified word has been slapped all over everything from business schools to soap, claiming the “frontier spirit” and trading on its appeal to dreamers and pragmatists alike.
Pre-Ramble: So, I am totally tardy in weighing in on President Obama’s message to the nation’s schoolchildren yesterday. The thing is, I am actually so stunned by the reaction of those who object to the president’s speech to students, even more so of those who object to the president addressing students at all, that I can barely pull my thoughts together.
Pre-Ramble: In the aftermath of the global finance fest in Davos, Switzerland, business and political leaders from around the world continue to wring their collective hands in search of policy level solutions to curb what is rapidly being identified as the most serious global recession since the 1930s. They’re asking themselves and each other where all this is going and what it will take to kick-start the growth needed to end it.